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July 22, 2025

Introducing Onboard One: A Simpler, Flexible Internet Model for SFR Portfolios

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The future of internet delivery in Single-Family Rentals (SFR) just got a lot more streamlined.

Today, Onboard officially launches Onboard One: a fully managed, ready-to-launch internet program designed to bring a high-speed connectivity offering to scattered-site rental portfolios—without the operational complexity or long implementation timelines.

If you own or manage an SFR portfolio, this is the model you've been waiting for.

Why Now?

As the SFR sector matures, owners and operators are under growing pressure to deliver top-tier resident experiences while controlling costs and scaling efficiently. Internet access—once left to residents to manage individually—is now being recognized as a core service offering, on par with water and electricity.

But traditional telecom approaches haven’t kept up with this shift. Resident-led retail installs create move-in friction. And although bulk programs have delivered strong results in scattered-site SFR portfolios thanks to Onboard’s industry-first approach, owners and operators are now looking for a new model, one that’s more flexible and faster to scale, while still delivering the best-in-class service that residents expect. 

That’s where Onboard One comes in.

What Is Onboard One?

Onboard One is a new model designed for institutional SFR portfolios. It gives owners access to Gig-speed internet service through a single, pre-vetted agreement, backed by the team that pioneered internet amenity management across scattered-site communities.

Unlike bundled service providers or traditional telecom partnerships, Onboard brings unmatched experience in scaling connectivity programs across SFR housing. With one pre-vetted agreement, Onboard manages the program end-to-end: provider coordination, resident onboarding, support, and rollout logistics. Owners get fast, frictionless deployment and meaningful monthly NOI, without juggling multiple contracts or internal lift.

>> Download the Onboard One quick facts sheet.

Built for Scale. Designed for Simplicity.

Unlike traditional marketing agreements or bundled resident services, Onboard One is:

  • Resident-first: Gig-speed WiFi, no installation headaches and seamless connectivity from day one.
  • Portfolio-ready: One simple agreement across your footprint. No renegotiation at each asset.
  • Value-add driver: Designed to deliver above-market returns with minimal lift and no complex provider contracts. 
  • Fast to launch: Get up and running in weeks with no back-and-forth contract reviews.
  • SFR-optimized: Designed for institutional portfolios. Works across scattered-site assets with ease.
  • Fully managed: Onboard handles rollout, enrollment, marketing and support.

Ready to Rethink Internet?

Onboard One is now available through select service providers and expanding rapidly into major SFR markets.

If you're ready to deliver reliable internet across your homes—without the lift of traditional models—this program was built for you. Sign up today to get started:

ABOUT THE AUTHOR

Former marketing lead at Comcast, with a decade of of marketing and communications experience in MDU/telecom. Currently serves as Vice President of Marketing at Onboard.
Denver Hollingsworth
Onboard

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