Launching bulk internet programs can be a powerful tool for enhancing resident experience, increasing property value, and unlocking additional revenue streams. However, successfully executing a bulk program requires a well-structured, comprehensive approach from the very beginning, backed by necessary data analysis and ongoing support throughout.
A dedicated partner can be instrumental in streamlining this process and ensuring a bulk internet program is successful for both property owners and residents.
Let’s dive into three key strategies to prioritize when developing a bulk internet program.
1. Understanding the Pre-Sales Process
The foundation of a successful bulk internet program is laid long before contracts are signed. A dedicated partner in the pre-sales process can gather critical data to assess viability and ensure the program meets both resident needs and property objectives. This involves analyzing existing telecom agreements, identifying serviceability options, and evaluating what residents currently use and how much they pay for their internet services.
By leveraging this data, property owners can determine which providers offer the best solutions, how much to charge residents, and what additional services—such as smart home technology or video streaming—may be valuable additions. A dedicated partner can play a crucial role in negotiating with providers early in the process to explore potential cost savings, ensure infrastructure compatibility, and plan for long-term success. Without this partnership, this work often falls to in-house resources, who may not have the necessary expertise.
2. Comprehensive Contract Review & Negotiation
Once the necessary research has been completed, the critical next step is contract review and negotiation. Bulk service agreements involve complex terms that can significantly impact property operations and financial outcomes. Without expertise in contract negotiation, property owners risk missing key deal points that could affect the program’s profitability and adoption rates.
It’s important to bring as much industry knowledge to the table as possible in order to navigate the fine print of provider agreements. With this knowledge, owners can ensure they are negotiating favorable terms, calculating a structured billing ramp, receiving clarification on termination clauses, and delivering optimal contract length. Working with a partner who has established relationships with multiple providers, and who can leverage their network to secure better pricing and service options, can ensure competitive rates that benefit both the property and its residents.
3. Choosing the Right Provider & Amenities
Selecting the right provider and amenities is essential to ensuring high resident adoption and long-term program success. As resident expectations on connectivity continue to grow, property owners must consider both current and future needs when choosing internet speeds, service packages, and additional offerings such as smart home technology or community-wide Wi-Fi. Every property is different, and it’s important to understand each property’s demographics, their needs, and what value can be provided via a bulk internet offering.
To facilitate this decision-making process, owners must first evaluate resident usage trends, assess provider reliability, and then identify service packages that maximize value, while delivering an amenity residents value. By aligning service offerings with market demand and ensuring flexible contract structures, property owners can create a program that remains competitive for years to come.
The Value of a Dedicated Management Partner
From initial research to ongoing program management, working with a dedicated partner streamlines the bulk internet process, mitigates risks, and enhances financial returns. Without a trusted partner, many of these tasks—such as contract negotiations, provider coordination, and data analysis—could fall on the on-site team, who may not have access to critical market insights and provider data needed to make informed decisions. The right partner not only negotiates favorable terms but also ensures smooth implementation and long-term program oversight through ongoing support.
Onboard specializes in managing bulk internet programs from start to finish, providing expertise that removes operational burdens from property teams. With a focus on strategic planning, contract negotiation, and seamless implementation, Onboard helps properties maximize the benefits of bulk technology programs while ensuring a positive resident experience.
