Properties need more than just appealing spaces—they need unique, value-driven amenities that truly enhance the resident experience. While pools and gyms are staple amenities, a technology offering—one that could include high-speed internet services, streaming TV packages, or smart home solutions—can take your property to the next level.
When planning to launch and manage a technology amenity offering in your community, owners often partner with third-party management partners who can deliver a resident-focused marketing approach, ensuring that residents and on-site staff are well informed about the amenity. This ensures that the technology offering is promoted effectively from the very start, maximizing its appeal and making its benefits a standout feature for both prospective and current residents. Promoting these offerings effectively can help differentiate your property, retain resident satisfaction, and increase your leasing potential.
Here’s how to highlight this valuable amenity and enhance your property’s leasing success.
1. Highlight Your Tech Offering Early and Often
The beginning of the leasing journey is the perfect opportunity to introduce your property’s technology offering benefits. For example, during initial property tours with prospects, highlight the value-add of having fast, reliable internet included in the rent. Or consider showcasing these benefits on a tour of a model unit that is equipped with smart home technology.
Prospects will experience firsthand how the tech can make their living experience more convenient and efficient, adding tangible value to their future home. Prospective residents appreciate knowing that they’ll enjoy benefits like seamless connectivity that offers move-in-ready connectivity while also becoming aware of any costs that are associated with the offering.
2. Communicate, Communicate, Communicate
Effective and consistent communication is essential for creating a positive resident experience, as it keeps them informed, engaged, and feeling valued within their community. Ensure that leasing staff have the necessary marketing materials ready to share during property tours or in follow-up emails, helping keep the program’s benefits top-of-mind as prospects consider signing a lease.
To further drive engagement, it’s crucial to provide residents with materials that explain the offering and its advantages. A third-party management partner can support this effort by sending out customized communications to each resident, ensuring that they fully understand and are encouraged to enroll in the program.
3. Promote Your Technology Offering Online
Your property’s website and social media platforms are prime spaces to showcase your technology amenities. Consider creating a dedicated amenities section on your website to highlight your tech program, which can attract tech-savvy prospects and emphasize the included amenities to existing residents. Leveraging social media effectively is also key; a few monthly posts detailing the benefits of your offering—and the convenience it can bring to residents’ apartment living—can engage potential residents and reinforce value for current tenants.
For additional strategies on optimizing social media for property marketing, check out Brindle Digital’s guide. You may also want to review RentVision’s comprehensive overview of digital advertising to maximize your online reach.
4. Gather Feedback from Your Residents
Resident feedback is essential to regularly refining your property’s technology program. Regularly engaging residents about their experience with the tech not only gives insights into what’s working well but also highlights areas where enhancements may be needed. Feedback can be collected through property-wide surveys, social media, or even informal conversations with the resident. Positive feedback can be used as testimonials to attract new residents, while constructive input leads to adjustments and fine-tuning how you are positioning the amenity offering. Demonstrating that you value the residents’ opinions fosters trust while helping ensure that the service continually meets evolving needs.
A Value-Add That Sets Your Property Apart
By partnering with a third-party management platform like Onboard, properties can offer quality technology, packaged and bundled into a profitable amenity offering. Promoting the benefits of your tech amenity early in the leasing process, equipping leasing teams with informative materials, showcasing amenities online, and gathering resident feedback are all strategies that ensure that this offering is fully appreciated by current and prospective residents. This comprehensive approach not only enhances the resident experience but also differentiates your property, boosts resident satisfaction, and increases leasing success. With Onboard as a trusted partner, your property is positioned to stand out, providing the connectivity that today’s residents value most.