The IMN Build-to-Rent Conference last week highlighted the rapidly growing BTR market with a strong focus on new developments and evolving technology needs, emphasizing the importance of strategic planning. With fluctuating capital markets and developers navigating budget constraints, the key takeaway was clear—early-stage technology planning is essential to ensuring long-term success.
Integrating Technology Early in the Development Process is Critical
The main focus at the conference was on new BTR developments, highlighting the importance of strategic planning and cost-effective decision-making well before the project begins leasing. With set budgets, developers must make smart investments that enhance efficiency over time. Implementing a bulk internet foundation as part of the initial development plan helps optimize property connectivity, reduce future infrastructure costs, and improve operational efficiency. Proper and early planning helps prevent costly mistakes and operational challenges down the line.
A major challenge that developers face is choosing the right technology for the property and coordinating the implementation of that technology during the early stages of the new development process. . Many decisions are based on initial product data and pricing without considering deployment logistics, costs, operational management, and overall long-term results. Without a clear integration strategy from the beginning, properties risk being saddled with disjointed solutions that create inefficiencies rather than streamline operations.
Expert guidance in tech selection is essential for successfully implementing in-demand services like bulk internet and smart home technology. Many developers lack in-house resources to stay up to date with rapidly evolving proptech solutions, which can lead to missed opportunities for cost savings and operational optimization.
Budgeting for Smart Tech & Connectivity
Another key topic was the importance of budgeting appropriately for technology within BTR communities. Many developers are challenged with accurately budgeting for smart locks, thermostats, and other IoT devices, often leading to unexpected costs and project delays. Partnering with a subject matter expert ensures these technologies are integrated seamlessly and cost-effectively, preventing budget overruns while optimizing efficiency. A trusted technology partner can take the guesswork out of smart tech implementation, delivering reliable solutions that enhance property value, resident experience, and streamline operations.
Without proper planning and integration, developers risk deploying disparate systems that are difficult to manage, require frequent maintenance, or fail to meet operational needs. Unlike traditional construction materials, pricing for smart tech is highly variable, but proper budgeting during the design phase ensures developers can implement the right solutions without costly mid-project adjustments.
Why a Technology Partner is Essential
To ensure the long-term success of proptech offerings, a trusted technology partner can serve as a guide for developers and operators from the very beginning. . A recurring theme throughout the event was the need to design efficient, future-proof communities that require early planning for connectivity and tech integration. By doing so, developers avoid setbacks and owners ensure a seamless experience for residents and property teams.
Onboard is perfectly positioned to help developers in the BTR market address many of the challenges highlighted at the forum. By partnering with Onboard, developers can ensure that bulk internet and technology solutions are thoughtfully integrated, streamlining operations and avoiding costly mistakes down the line. Onboard enables developers to maximize their investment and enhance the resident experience by offering expert guidance throughout the entire development process
Final Thoughts
The IMN BTR Conference this year in Nashville, TN, reinforced the importance of strategic, early-stage planning in BTR development. By focusing on smart budgeting and the right partnerships, developers can optimize their properties for efficiency, enhance resident experience, and maximize their NOI. As the BTR space continues to evolve, those who take a proactive approach to connectivity and operational management will have a competitive advantage in the market.
